Blog > How Lucozade's seaweed sachet trials are spurring lasting behavior change around plastics




EXCLUSIVE: Following a successful pilot at two races last summer, Lucozade Ribena Suntory (LRS) last week confirmed that it will hand out 30,000 drinks in edible seaweed sachets at this year’s London Marathon. But will these events generate lasting changes to consumer behaviour surrounding plastics?
Source: Industry News

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